MINI Yours Customised: From the original to the personalised unique special. British premium automobile manufacturer lifts individualisation typical of the brand to a new level – Innovative package permits manufacture of side scuttles, trims, illuminated door sills and LED door projectors in a design created by the customer – Personalised upgrade products will be available for numerous MINI models over the course of 2018.
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Individualisation typical of MINI reaches a new level. The British premium automobile manufacturer uses MINI Yours Customised to offer its customers the opportunity of providing selected upgrade products with a design they have selected themselves. They can then transform their own vehicle into a personally styled customised special. The innovative package will become available in the course of 2018 for lots of MINI models in Europe and other large markets. The MINI Yours Customised product range will include the indicator inlays known as side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors.
Customers can select, design and order the upgrade parts available in the product range of MINI Yours Customised at the new Online Shop specially developed for the new package. The individualised products will then be manufactured using innovative production procedures such as 3D printing and laser lettering. The advanced production process permits precise implementation of customer’s wishes. The individually designed products will be delivered within the space of just a few weeks. The parts have been designed so that they can be integrated in the vehicle by the customer or by the participating MINI service partner. The customer can do this more than once. This ensures that if the vehicle is sold later the individualised components can be exchanged.
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