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Best new car deals this month (how the July sales slump helps you) | Auto Expert John Cadogan

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Best new car deals this month (how the July sales slump helps you) | Auto Expert John Cadogan

‘Strayan car sales stalled on the grid in July – so let’s look at the soft targets with a view to you violating a car dealer in August.

You might have seen the news:

“Holden posts worst result since July 1948 as new-car sales hit brakes in July.” – Joshua Dowling,

Which is literally untrue – Holden’s worst sales are down to closing the factory and the long-term betrayal of its customers and the Australian people more broadly. July was just another aggravating influence on Holden’s plunge to complete obscurity.

July is something of a barren month, car-wise. And that certainly was the case this July – only this July just gone was worse. Almost eight per cent worse than last year. 7.8 per cent, to be precise. So that’s bad for them; good for you. Somewhat.

Passenger cars were the biggest losers, as a segment – down 20 per cent. And there, both medium and large cars were an abject disaster – no doubt exacerbated by the fall of the Holden Commodore to national ‘joke’ status.

Kia, Nissan and Volkswagen were the big winners in the top 10 in July – each up between about three and four per cent in a market that fell about eight. So I guess they’re feeling a bit bullish.

Here’s where it gets interesting: Toyota, Mazda, Hyundai and Mitsubishi are all down, compared with previous July, but by less than the market average. So they’re under pressure but – kinda – doing OK.
The biggest losers in the top 10 for July are Ford (down almost 13 per cent) followed by Subaru (down just over 21 per cent) and Holden (down more than 39 per cent – deservingly enough).

In my view, you simply should not buy a Ford or a Holden – just go back on your meds. Reliability: Disaster. Depreciation: Appalling. Customer support: Disgraceful. That’s both brands – Holden and Ford.

But Subaru is under pressure – so that’s good – and Subaru’s recent slump is not all just a trough awaiting the imminent launch of the new Forester. They’re having a Barry Crocker right now, and you can certainly capitalise on that. Because the last thing a dealer wants is to be overstocked.

Toyota, Hyundai, Mazda and Mitsubishi dealers are likely to be slightly overstocked as well – just not to the degree Subaru is, right now.

Among Ze Cherman luxury brands, the three-pointed swastika is down more than 15 per cent for July – and seven per cent overall this year. So there’s a chance their dark, customer-betraying hearts have already accommodated much of this slump. Overstocking is reasonably managed, in all likelihood, at your local Benz dealer.

Audi’s down a staggering 36 per cent – but the four-ringed monkey-spankers know they’re having a sales shocker – they’ve issued all the bullshit statements talking it up.

Gassing the monkeys was a bad idea. Having a CEO imprisoned, accused of being a kingpin in the ‘profit first; human health last’ Dieselgate scandal was a worse idea. Boxhead geniuses.

BMW is interesting though – down almost 22 per cent in July, but less than three per cent down, year-on-year. So in all probability this BMW slump has caught the Bavarian Money Wasters with their lederhausen around their ankles.

Dealers there are likely to be groaning under the strain of unshifted stock. Good for our team – and of the big three, BMW is, in my experience, the only one with a functioning moral compass when it comes to customer support – and ethics generally – so there’s that.

If you want some specific vehicle recommendations, these decent vehicles that I routinely recommend are currently down more than double the July slump: In small cars: Subaru Impreza and Hyundai Elantra.

Medium cars – a dying segment – are almost all screwed: Hyundai Sonata and Mazda6 – both down more than 20 per cent. (But the new-model Mazda6 might be yet to factor into that equation – so take caution there.)

And if you want a wagon, Subaru Levorg – 77 per cent down in July but 13 per cent down, year-on-year. This is an awesome car – WRX wagon with an absurd name (the word ‘grovel’, backwards, please). 77 per cent. Please. Do you think there just might be a few parked out the back at dealerships, currently?

Sports cars under $80k are essentially all down – that segment is off the pace a massive 43 per cent. Shitbox Mustang (don’t crash; it’s a death trap, but cool) almost 41 per cent down, Mazda MX-5: almost 56 per cent off the pace, and Toyota 86 down almost 36 per cent.

For small SUVs, Subaru XV is down over 29 per cent. CX-3 is down more than 13 per cent. No real opportunities in medium SUVs – Tucson and Forester are both down, but they’re in run-out mode, virtually.

In large SUVs, CX-9 is a standout opportunity. 24 per cent down in July, nine per cent down, year on year. There’s likely overstocking there. Everything else in large SUVs is either a shitheap selling badly (Everest, Trailblazer, Fortuner) or selling quite well, and on the up (Santa Fe, Pajero Sport, Kluger).

Genius, Innovator, Voice Actor, The Original Imposter, Cat Stroker. I like to step on crunchy leaves.



  1. Chris Matulka

    August 6, 2018 at 8:58 pm

    like ya work mate. we are up to our 3rd test drive in a week also the izuzu mu-x LST is a liability. we couldn't get it back to the car yard quicker

  2. Ros

    August 6, 2018 at 9:58 pm

    Hello from retardistan, I appreciate the videos regardless of target audience.

  3. Raymond Read

    August 6, 2018 at 11:49 pm

    Hi John, Could you do a show on the cost of vehicle ownership in Aus.? Registration, insurance, fuel tax, road tolls, servicing, spare parts, etc. and how this compares to other countries.

  4. ProCactus

    August 7, 2018 at 12:07 am

    Im gunna buy a new shirt today

  5. Grant Delisser

    August 7, 2018 at 12:51 am

    That was F*^K#n excellent, enormously entertaining. Love your work John

  6. Jason Walker

    August 7, 2018 at 1:16 am

    Retardistan viewer superfan here:

    The new menu of topic times early in the video was distracting from the content. At the top of the video description perhaps, but in the video so early threw off the flow.

    Then again, I am a Retardistani Trump voter. 😉

  7. Mark M

    August 7, 2018 at 1:18 am

    There is never a good time to buy a car. When you got a wad of cash call every dealer you know. Get as low under the MSRP as possible. Find a car model with good extended warranty.

  8. EJ T

    August 7, 2018 at 1:21 am

    19 car dealers didn't like Johns report.

  9. Nels Blair

    August 7, 2018 at 2:06 am

    At least one engineer in ‘Merica loves your videos. YouTube keeps recommending that we watch them. That’s why we’re still watching.

  10. Les Field

    August 7, 2018 at 2:40 am

    we need more John Cadogan in this country.

  11. pethoviejo

    August 7, 2018 at 2:54 am

    I live in Retardistan. …so I'm outta here! Keep Shitsville honest.

  12. The Buck

    August 7, 2018 at 3:37 am

    Ni-San is how the pronounce it in Japan mate. That is why all their factory backed race cars use the number 23 (Ni – 2 San – 3), who said the Japanese don't have a sense of humour!

  13. Jarhead Charlie

    August 7, 2018 at 4:08 am

    Still watching because there is no retardistan equivalent of you.

  14. John Horvat

    August 7, 2018 at 4:11 am

    I would like to thank you for recommending Michael from George Car Search. He managed to find the cheapest price on a Sportage by a mile. You realy do mean when you say , " We'll save you thousands".

  15. John Loundagin

    August 7, 2018 at 4:49 am

    Gotta back up JC's assertion regarding BMW. I had a 2005 MINI Cooper S. After 10 years of more or less trouble free ownership, I one day experienced an engine bay fire. Nasty business, that. Had to grab a fire extinguisher to put it out! The culprit was a power steering pump that over heated (they've been electronic now for quite some time). Turns out, this was a known problem experienced by many MINI owners. Long story short, after only about a half dozen or so emails to HQ, BMW reimbursed my costs for the repair–on a 10 year old car! This was more than just unexpected, it was a fecking miracle! On a side note, the letter that accompanied the $1600 USD check said, "We trust this check will adequately compensate your costs due to your 'thermal event.'" Euphemism City, yeesssssssssss!!!

  16. Aleksandar Petrovic

    August 7, 2018 at 5:25 am

    I got an i30 manual active with floor mats for $20K. Literally called, said that's what I want and I'll buy today if they can meet it. A Mazda 3 Maxx Sport manual wouldn't drop bellow $22K (Although I only called one dealer). I will also say the car sales women was actually great to deal with, didn't push or talk crap at all, maybe the industry is changing. However, the guy selling the paint protection and cloud insurance was the usual scum of the earth.

  17. Boats and Other Problems

    August 7, 2018 at 5:26 am

    Oh Mr. Cadogan, I thought you and Mr. Trump have the same ideals and the same acumen, please educate me about the animosity displayed overhead.

  18. Grant Ta74

    August 7, 2018 at 5:38 am

    Another great clip John,laughed all the way through, GO THE BRONCOS!!😁😁.

  19. Darko Klobuchar

    August 7, 2018 at 7:00 am

    From your opinion John, what do you think price wise you could get a 2018 Santa Fe highlander down to?

  20. Tom Newham

    August 7, 2018 at 7:13 am

    Just a shame I’m not in the market for a new car. To be honest I’m surprised the car market is down so much. Anyone looking at buying a Subaru Outback would be well advised to look into buying one now as even at full price I think they are good value. My advice to potential buyers is not to be picky as the vehicle on the lot will be cheaper than one they have to buy in. Like if you’re after a red model yet there is exactly the same vehicle on the lot but in white, that car will be a bit cheaper.
    Oh I’m guessing the mustang sales are down coz of the new model that is soon to be released. Just a very big shame the safety rating is so poor. Thanks for sharing John and no I’m not a salesman so I won’t be clicking the dislike icon.

  21. Gary Vee

    August 7, 2018 at 8:25 am

    Not in the market…, but damm fun to listen to…, You ALWAYS put a smile on my face. :))

  22. Sun Rise

    August 7, 2018 at 8:42 am

    My next car will be the Holden Corvette.

  23. zagonde

    August 7, 2018 at 8:48 am

    … and then you got to the gutting part, which cracked me up.


    August 7, 2018 at 10:03 am

    Good shit mate

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